A Strategic Approach to Shopping for Shoes Prevents Purchasing Fiascos
In a quaint children's shoe store, nestled within the heart of a bustling city, a unique shopping experience unfolds. This unassuming store, specialising in shoes for children with Angelman syndrome, has been a cherished part of Marisa Wexler's family since her daughters' early years.
Twelve-year-old Juliana, who faces balance and walking challenges due to the condition, is a regular customer. Her shopping trips, always accompanied by a dedicated shopper, are meticulously planned to ensure a smooth experience.
The process begins with measuring Juliana's foot at the start of the shopping trip. The shop staff, well-versed in sizing and fit, helps to quickly rule out certain shoes. Understanding Juliana's orthotics, a complex process, is crucial in this initial stage.
The shopper, who has been going to the same store since both girls were babies, knows which brands work best for Juliana's slim foot. More expensive shoes that wear longer and better with the orthotics are often chosen.
In the early stages, finding shoes that fit with Juliana's orthotics was a primary concern. Once a potential winner is found, Juliana walks up and down the aisle in the new shoes. If she shows no signs of discomfort, the shoes are a success.
Juliana's iPad, Ladybug toy, and jelly beans are used to keep her engaged during the shopping trip. The shopper, mindful of Juliana's needs, ensures that she remains comfortable and entertained throughout the process.
Over time, the shopping process has been refined. With Juliana's improved gait, due in part to years of physiotherapy, the shopper starts with a larger size of Juliana's current shoe or the newer version.
Despite her movement impairments, Juliana has shown significant improvement in her gait. In fact, she can now run, a remarkable feat from her early days. This progress is evident as Juliana walks confidently in her new shoes.
The shopper checks for toe room while Juliana is seated with her orthotics on, a crucial step in the shoe-fitting process. When the fit is perfect, the shopper rewards Juliana with a balloon, a perk that she enjoys.
As Juliana soon outgrows the sizes offered at her current store, the shopper prepares for the next chapter in their special shoe journey. The store's unique offerings and personalised service make each shopping trip a memorable experience for Juliana and her dedicated shopper.
