Anushka Sen joins forces with NEWME to collaborate on a fashion line of work clothing designed for Generation Z.
The fashion-tech brand NEWME has collaborated with actress and style icon Anushka Sen on a groundbreaking collection called WorkSenIty, designed to cater to the office wear needs and desires of the Gen Z generation [1][2]. This is NEWME's first foray into workwear, signifying the brand's growth and its commitment to evolving with its core audience's changing lifestyles [2].
The WorkSenIty collection boasts an extensive variety of over 500 styles, including power co-ords, oversized blazers, wide-leg trousers, and soft tailoring in muted tones and pastel hues [1][2]. The collection aims to strike a balance between professionalism and personal style, while also ensuring each piece exudes elegance, confidence, and a creative edge [1][2].
Anushka Sen, known for her bold and individualistic style, has emphasized the importance of workwear as a space for self-expression, particularly for Gen Z women who seek to feel confident, seen, and empowered at work [1]. The collaboration with NEWME, a brand renowned for its celebration of Gen Z style, was driven by a desire to provide young women with a wardrobe that meets the demands of a 9-to-5 job while reflecting their authentic selves [1].
The collection is more than just clothing; it serves as a platform for Gen Z women to "bring your whole self to work," with style options that mirror their true identity [1]. By offering functional and fashionable choices, WorkSenIty seeks to break the mold of traditional office wear and cater to the values and aesthetics of a new generation entering the workforce [1][2].
NEWME, founded in 2022, has quickly gained popularity among Gen Z, thanks to its agile, trend-driven product drops and affordable price points [2]. The launch of WorkSenIty is part of the #StaySenAtWork campaign, which reinforces the brand’s mission to empower young women as they navigate professional environments [4].
The collection is priced starting at ₹599 and is available online, on the NEWME app, and at NEWME’s physical experience stores [1][2]. The collection includes not only the styles previously mentioned but also new ones yet to be revealed.
Sumit Jasoria, co-founder of NEWME, believes Anushka Sen embodies the brand's spirit and was the natural choice for the collaboration [3]. With a majority of new employees in the next three years expected to be Gen Z, this collaboration is timely and addresses a previously underserved segment [3].
| Feature | Details | |------------------------|-------------------------------------------------------------------------| | Collaboration | Anushka Sen & NEWME | | Target Audience | Gen Z women in the workplace | | Styles | 500+ (co-ords, blazers, trousers, tailored pieces) | | Color Theme | Muted tones, pastels | | Price Range | Starts at ₹599 | | Availability | Online, NEWME app, experience stores | | Empowerment Focus | Confidence, individuality, authentic self-expression at work |
The WorkSenIty collection redefines office wear for Gen Z women, merging professionalism with personal style to empower them to feel confident and authentic in the workplace. By offering a diverse, accessible, and fashion-forward wardrobe, the collaboration addresses a previously underserved segment and reflects the evolving priorities of a new generation of working women [1][2].
The WorkSenIty collection, in collaboration with Anushka Sen, extends beyond clothing to become a platform for Gen Z women to express their individuality and authentic selves at work [1]. This fashion-and-beauty collaboration aims to revolutionize home-and-garden aesthetics by introducing a range of stylish shopping options that cater to the contemporary lifestyle and evolving work requirements of the 21st century [3].
