City Transformation
In the heart of Germany, the city of Düsseldorf has launched an ambitious outdoor advertising campaign titled "Live for more than just yourself" and "We celebrate the volunteer Dusseldorfers for their love of our city and its people." This campaign, part of the "Change Your City" initiative, is a city-wide effort to draw attention to the work of the initiative and motivate citizens to become part of the movement.
The campaign is visible on approximately 30 digital and 60 analog billboards throughout the city, with Ströer having developed a key visual for the campaign that showcases the city's iconic skyline adorned with a heart. Daniel-John Riedl, the initiator of the initiative, aims to make a real difference and create a platform for people to stand up for these values.
The "Change Your City" initiative is a significant part of a broader effort to make cities more inclusive, resilient, and fair. Its goals include ensuring fair access to green spaces (Grünraumgerechtigkeit), enhancing urban climate safeguards, and fostering communities that can thrive environmentally and socially. The initiative aligns with Düsseldorf's reputation as a green city, further emphasized by recent developments like the Kö-Bogen II project, which contributes to the city's sustainability and green infrastructure.
The campaign encourages citizens to participate in the movement and contribute to the betterment of the city. It values self-efficacy, love for one's neighbor, and willingness, and it is themed around the love and care for the city and its people. The campaign is focused on creating a vibrant coexistence in the city, with the goal of making a real difference.
Frank Heemsoth, the deputy chairman of the initiative Change Your City, believes the campaign will increase attention to the topic of volunteering. Heemsoth, along with the initiator Riedl, is hopeful that the campaign will provide more power on the streets and inspire citizens to take personal responsibility, believing that this can lead to a positive impact on society and the city.
The campaign is not limited to digital media, as it also includes analog billboards. Various activities on the social media channels of "Change Your City" support the campaign, aiming to engage the public in these transformative urban goals. The campaign's message is "#TUES," representing a positive personal attitude and personal responsibility.
In summary, the "Change Your City" initiative in Düsseldorf is focused on equitable green space access and sustainable urban regeneration, with the recent outdoor advertising campaign aimed at engaging the public in these transformative urban goals. The campaign's message of personal responsibility and love for the city and its people encourages citizens to participate in shaping their city's future.
