Duralex Glasses: A Refresh for the Classic Designs
François Mariano, Founder of Duralex Scop in Orleans, Shows Off Eight Months of Hard Work
Stepping into the Duralex store in Orleans (Loiret), you'll find François Mariano, the enthusiastic mastermind behind the cooperative and participative society (Scop), beaming with pride. Amidst the creative push to sell, employees have opted for a vibrant makeover, adding pops of color to their iconic glassware, making it irresistible for just 14 euros - a bundle of six glasses.
Riding the Wave of Nostalgia
This gamble is paying off. Sales have surged by an impressive 22%. Nostalgia forms the backbone of Duralex's success. With the brand evoking fond memories of school canteens for numerous generations of children, it's no wonder the company is riding high on the sentimental wave.
Celebrating 80 Years with a BANG
To commemorate its 80th anniversary, Duralex is announcing an extraordinary drawing contest in schools. Anticipation is building, with the results due to be revealed on June 17. It promises to be an unforgettable celebration of a company that forms an integral part of France's cultural heritage.
Key Developments
As of my last update, there's been a significant change in Duralex's ownership structure. On August 1, 2024, the company transitioned into employee-owned enterprise. Approximately 60% of its workforce, amounting to 136 employees, have become employee-shareholders.
Duralex continues to manufacture its beloved glassware, including the Picardie and Gigogne models, known for their strength and timeless design. These products, all made in France from tempered glass, are versatile for hot and cold beverages.
While the specifics of the 80th-anniversary celebrations and the drawing contest remain elusive, Duralex's dedication to preserving its French craftsmanship hints at an exciting future for the brand. Keep an eye on Duralex's official channels for more updates on these upcoming events!
In the bustling Duralex store, François Mariano, founder of the home-and-garden cooperative, has given his establishment a lifestyle makeover, inviting customers to immerse themselves in the brand's vibrant appeal. As Duralex continues to honor its French heritage and celebrate its 80th anniversary, the home-and-garden line could well become an integral part of many homes.
