Expanded Association Established with Designer Outlet Berlin
Frey Acquires Designer Outlet Berlin: Enhancing the Premium Shopping Experience in Berlin
Frey, a leading provider of open-air shopping centers in Europe, has expanded its portfolio with the acquisition of Designer Outlet Berlin. The acquisition, which took place in May 2025 for €230 million, marks Frey's first shopping center in Germany [1].
Designer Outlet Berlin, located in the Berlin-Brandenburg region, is a premium outlet center that attracts approximately 2.7 million visitors annually. It houses leading brands such as Polo Ralph Lauren, Lacoste, Adidas, and Tommy Hilfiger, among others [3]. With this acquisition, Frey aims to leverage Designer Outlet Berlin’s strong footfall and positioning within the premium segment to contribute to its rental income and overall portfolio performance.
The acquisition has also brought about some exciting changes at Designer Outlet Berlin. A new grill pavilion now offers a variety of culinary delights, including currywurst with fries, currywurst with champagne, and Aperol Spritz. Additionally, Haribo has opened its own store at the outlet [1].
In terms of retail, many established stores of well-known brands will be retained, including Polo Ralph Lauren, Hugo Boss, Lacoste, UGG, Adidas, Tommy Hilfiger, and Levi's. The range at Designer Outlet Berlin has also been expanded, with new additions already in place. For instance, a Scandinavian men's fashion brand, Only & Sons, has opened its doors on May 8 [1].
To make shopping at Designer Outlet Berlin more convenient, a new bus line (662) will connect Krampnitz in the north of Potsdam to the outlet starting from August 4. This new line, along with line 609 with transfer in Campus Jungfernsee, will create a 20-minute interval during peak times [1]. The new line 662 will run every hour from Monday to Friday from 6 am to 7 pm and on Saturdays from 10 am to 7 pm.
Frey remains committed to corporate social responsibility, as evidenced by its improved B Corp score. However, no explicit new retail or service expansions at Designer Outlet Berlin in the context of this acquisition are mentioned [1].
In the coming weeks and months, it will be interesting to see how Frey continues to shape and grow Designer Outlet Berlin. Marc Aurel, a popular fashion retailer, is set to open a pop-up store for women's fashion at the outlet, adding another exciting dimension to the shopping experience [1].
Designer Outlet Berlin ranks 21st in Europe and 2nd in Germany in a ranking for the performance of outlet locations [1]. With Frey's strategic approach and the outlet's strong positioning, it seems that the future of Designer Outlet Berlin is set for continued success.
[1]: [Source 1] [3]: [Source 3]
- Frey, having acquired Designer Outlet Berlin, intends to utilize its strong footfall and premium positioning to enhance its rental income and overall portfolio performance, with plans for new retail additions such as the upcoming Marc Aurel pop-up store for women's fashion, aiming to provide more variety and engage shoppers.
- In a quest to further enrich the lifestyle experience at Designer Outlet Berlin, new amenities have been introduced, including a grill pavilion offering various culinary options and a Haribo store, giving visitors even more reasons to indulge in shopping, dining, and entertainment.
