Indian artistry takes center stage in Tuti's latest range, transcending the boundaries of exclusivity for festive occasions.
House of Tuti's Biro Collection: A Fusion of Tradition and Modernity
House of Tuti's latest offering, the Biro collection, brings Indian hand-crafted apparel to the forefront, making it suitable for everyday wear, not just special occasions. This collection, available online, is the brainchild of Swati Agarwal, founder of House of Tuti's.
The Biro collection is deeply rooted in the stories of Agarwal's family's business and is inspired by traditional Indian block print motifs. The pieces feature simple designs with clean silhouettes, showcasing great attention to tailoring and detail. The collection uses natural fabrics and dyes, including the myrobalan plant (harada), which is crucial in Bagru and Dabu printing.
Each piece in the Biro collection tells a story, bridging history and modern aesthetics. The intricate block print patterns, historically created by carving designs into wooden blocks and then stamping fabric, are a testament to the rich cultural heritage of India.
The Biro collection, however, presents these traditional motifs in a contemporary light, making them suitable for everyday wear. The designs are subtle yet festive, with the deep, earthy tones from Bagru's iron-rich water and the brighter colors from nearby Sanganer's clear water adding to their appeal.
The design process for the Biro collection was not without its challenges, particularly in achieving color consistency across batches due to the handmade block printing. Despite these hurdles, the collection successfully delivers a harmonious blend of tradition and contemporary style.
Sustainability plays a key role in the Biro collection. The focus on natural fabrics and dyes, such as the myrobalan plant (harada), contributes to the collection's eco-friendly ethos.
The campaign shoot for the Biro collection was held in the factory where the fabrics were block printed and dyed, further emphasizing the collection's commitment to authenticity and sustainability.
Swati Agarwal, the visionary behind the Biro collection, hopes that it will inspire people to embrace handcrafted products and honor Indian traditions. The Biro collection, with prices starting at INR 2,500, offers a unique opportunity to own a piece of India's rich cultural heritage while making a statement in contemporary fashion.
[1] House of Tuti's Biro Collection: A Fusion of Tradition and Modernity (2021). Retrieved from https://www.houseoftutis.com/blog/biro-collection
[2] Swati Agarwal's Biro Collection: A Celebration of Indian Craftsmanship (2021). Retrieved from https://www.vogue.in/fashion/style/swati-agarwal-biro-collection-celebration-indian-craftsmanship-block-printing-house-tutis
