Insightful Chat with Sales Agent Monica Prager - Exclusive Interview Reveals Inside Details
Interview with Monica Prager, Sales Reinforcement at Messe Frankfurt's Prolight + Sound
Meet Monica Prager, a dedicated powerhouse at Messe Frankfurt who's the initial point of contact for both newcomers and returning exhibitors at the renowned Prolight + Sound trade fair. In this candid convo, she shares her journey and insights, obtained from years in this captivating sector.
Monica Prager, Sales Reinforcement Whiz
1. What conglomerate of obligations fall under your purview at Messe Frankfurt?
Monica Prager: I juggle a multitude of responsibilities, including nabbing new clients, catering to prominent accounts, networking with industry bigwigs, and professional associations. Additionally, I steer the hall layout designs, team up with colleagues to brainstorm marketing strategies, and draft proposals for exhibitors, subsequently billing their booth fees. My day-to-day includes studying competing events to stay in the loop about industry happenings.
2. How do you find your job, with constant interaction with exhibitors, the most exhilarating?
Monica Prager: The chance to connect with clients hailing from various corners of the globe gets my adrenaline pumping. It gives me an opportunity to showcase my linguistic prowess. I find it riveting to observe the transformation of the trade fair landscape and how Prolight + Sound's role has evolved over the years. It's intriguing to reflect on my past endeavors acquiring foreign clients for Prolight + Sound, as many exhibitors were clueless about this event at the time.
3. What constitutes the biggest hurdle in your professional undertakings?
Monica Prager: Many exhibitors yearn to be placed next to their partners, often the case for German operations. However, they typically have distinct booth sizes and configurations. Constructing a harmonious design that appeases all preferences and fulfills the technical requirements is one of the most significant challenges. When accomplished, it amplifies exhibitor satisfaction significantly — and my own satisfaction too.
1. One aspect of your job involves partnering with interior designers to create impressive layout designs for the exhibitor booths, which aligns with the home-and-garden and lifestyle segments.
2. The success of Prolight + Sound goes beyond its technical aspects, as it greatly impacts the interior design and lifestyle scenes, making it an influential event in both home-and-garden and broader industry spheres.
