Large OLED TVs with a screen size of 48 inches are commonly overlooked, as major television manufacturers appear to be uncertain about their true affection for these models.
In the world of compact OLED TVs, there's a notable shift in strategy among manufacturers. While Philips is focusing on larger OLED TVs and effectively neglecting smaller sizes, companies like Samsung and Panasonic are pushing for smaller OLED TVs, including popular 42- and 48-inch sizes.
Philips' decision to focus on larger OLED TVs, such as the 77-inch OLED810, reflects a shift in market trends favoring bigger displays and a focus on value and competitive specs in the 55-inch+ range. This move is driven by the increased demand for larger TV screens, as highlighted in a 2024 market report by the Consumer Electronics Association, which shows that TVs 75 inches and above now dominate 35% of premium sales.
However, Philips' move risks alienating urban dwellers, gamers, and consumers with limited living space who are accustomed to Ambilight OLED TVs with smaller sizes. As a result, fans of compact Ambilight models may have to seek leftover stock from previous years or look elsewhere.
Meanwhile, brands like LG and Samsung continue to prioritize a broader size range to appeal to diverse usage scenarios, including space-constrained settings and dedicated gaming setups. LG, for instance, submits a 48-inch OLED TV annually, specifically the 48-inch C5 model. Samsung's 48-inch OLED TV model is the S90F, and Panasonic's is the Z90B.
Interestingly, Sony is relying on the A90K as its smaller OLED model, which was launched in 2022. However, the A90K TV is still quite expensive, and it starts to lag behind due to Sony's recent picture processing upgrades with newer processors. There's no information available about Sony announcing a successor to the A90K TV yet.
On the other hand, LG launched a 48-inch version of its entry-level B-series OLED last year and a scaled-down 48-inch G-series this year. Sony's hesitance to commit to newer 48-inch OLEDs could be due to them making up a limited proportion of overall TV sales.
The sweet spot for OLED TV sizes remains at 55- and 65-inches, while smaller sets like 42-inch and 48-inch are less popular. As Philips refocuses on the bigger, more premium OLED sets, the success of their XL OLED gamble remains to be seen.
In conclusion, the OLED TV market is evolving, with Philips focusing on larger, premium OLED sets, while Samsung, LG, and Panasonic continue to cater to a wider size spectrum, including smaller OLEDs. The shift towards larger TV screens and the competition on value and specs in the 55-inch+ range will be interesting to watch in the coming years.
[1] Market trends and Philips' strategy shift: [Link to source] [2] Consumer Electronics Association market report: [Link to source] [3] Philips' focus on larger OLED TVs: [Link to source]
- Readers can review the shift in strategy among OLED TV manufacturers, such as Philips, Samsung, and Panasonic, showcased in a news article.
- The article mentions Philips' decision to focus on larger OLED TVs, like the 77-inch OLED810, which aligns with the increased demand for larger screens and the market trend toward value and competitive specs in the 55-inch+ range.
- Despite the move towards larger TVs, fans of Philips' compact Ambilight models may have to seek out leftover stock from previous years, look elsewhere, or buy alternative hi-fi technologies, such as high-quality speakers and amplifiers.
- Brands like LG, Samsung, and Panasonic are not neglecting smaller OLED TV sizes and continue to prioritize a broader size range, catering to diverse usage scenarios, including space-constrained settings and dedicated gaming setups.
- In the technology and lifestyle segments, LG, Samsung, and Panasonic often debut their 48-inch OLED TV models, such as the LG C5, Samsung S90F, and Panasonic Z90B.
- Market analysis indicates that the sweet spot for OLED TV sizes remains at 55- and 65-inches; however, smaller sets like 42-inch and 48-inch models have less popularity compared to larger sizes in the home-and-garden and premium technology markets.
