Limited edition beach-themed BUFF accessory is fleeting, emulating beach's transience
Introducing the BUFF x Surfrider Collection: A Symphony of Art, Purpose, and Sustainability
The summer season is upon us, and BUFF® has unveiled a unique and captivating collaboration that speaks volumes about climate, purpose, and community. The BUFF x Surfrider collection is a limited summer capsule, inspired by the ephemeral sand art of artist Ian Ross, and it embodies a perfect blend of aesthetic and environmental focus.
The collection's colours are coastal shades of blue and tan, reminiscent of the beach, and they have been directly lifted from the sandy landscapes that Ross's art is inspired by. This collaboration is a testament to the beauty and fragility of nature, and it aims to raise awareness and support for ocean conservation efforts.
Artist Ian Ross describes his sand art as fleeting and ephemeral, much like the ocean itself. His designs, now immortalized on BUFF's new line of warm-weather favourites, include CoolNet UV Neckwear, Merino Lightweight Neckwear, Knitted Beanie, and 5-Panel Go Cap. These items were designed at BUFF's Barcelona headquarters, where sustainability and environmental responsibility are at the forefront of their product creation process.
The Surfrider Foundation, a nonprofit dedicated to ocean protection, has been fighting for clean oceans and accessible beaches since the 1980s. With over 200 chapters around the world, their work is focused on protecting oceans and coastal environments through community-based activism, education, and advocacy. Their collaboration with BUFF® promotes this mission, leveraging art and product design to engage consumers and raise funds for their cause.
A portion of the proceeds from the BUFF x Surfrider collection will go directly to support Surfrider's educational, activist, and community work. BUFF has been certified as a B Corp, a distinction that recognizes businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. This collaboration is another step in BUFF's steady shift toward sustainability, as they continue to make gear that respects the planet.
The BUFF x Surfrider collection is now available at BUFF, and it is manufactured using 100% renewable energy. Embrace the beauty of the beach and support ocean conservation with this limited-edition collection.
- This limited summer capsule, the BUFF x Surfrider collection, embodies a blend of aesthetic focus from environmental science, as seen in the coastal shades and designs inspired by coastal landscapes.
- The unique collaboration between BUFF and Surfrider, a nonprofit dedicated to ocean protection, aims to raise awareness about climate change and its impact on the environment, while also supporting efforts to conserve oceans and coastal environments.
- As BUFF continues to shift toward sustainability, the BUFF x Surfrider collection highlights their commitment to mindful design and environmental responsibility, with each item being manufactured using 100% renewable energy and donating a portion of the proceeds to Surfrider's conservation efforts.
