Loewe's 'Crafted World' draws inspiration from paper flower gardens and neon mushrooms, encapsulating traditional roots, creative evolution, and childlike enchantment.
The Loewe Crafted World exhibition, the first major brand exhibition by Spanish luxury fashion house Loewe, has made its way to Tokyo's vibrant Harajuku district. Spanning 1,300 square metres across two levels, the immersive showcase celebrates the intricate craft and artistry behind Loewe's fashion creations[1].
Located in the Yodobashi J6 Building near Meiji-jingumae and Harajuku stations, the exhibition is easily accessible in Tokyo's popular fashion district[1]. Visitors are invited to closely examine the fine details of Loewe pieces, highlighting the brand’s tradition of craftsmanship and design complexity that are not fully visible during typical fashion shows[2][3].
One of the key highlights of the exhibition is the spatial journey brought to life by Dutch studio OMA. It features a series of distinct spatial experiences, including Born from the Hand, a space filled with visual stories exploring the history of the brand[2]. The Castle Room, on the other hand, showcases a 2m-high Howl's Moving Castle bag, inspired by the iconic Studio Ghibli film and part of a 2023 capsule collection[5].
The exhibition also features collaborations with artists such as Japanese artist Takayuki Sakiyama, whose ceramic abstractions are part of the exhibition[6]. British artist Jennifer Lee's stoneware is also showcased, along with sculptural 1980s perfume bottles and Seashells-inspired raffia leaf bags[7].
In addition to Loewe's own works, the exhibition showcases a curated collection of craftsmanship, including works by Loewe Foundation Craft Prize winners[8]. It also includes costumes worn by Rihanna and Beyoncé[9].
The Loewe Crafted World exhibition also emphasizes Loewe's progressive approach to fashion, craft, and culture. It carefully unravels the DNA of Loewe, including its historical roots as leather-making specialists[10]. The Atelier offers behind-the-scenes glimpses of craftsmanship, including a library of tactile leathers and explorations into technology such as leather marquetry, origami modelling, and 3D printing[11].
The exhibition initially debuted in Shanghai last year[12]. It encourages a wide range of visitors while managing attendance through a reservation system, with free admission[1]. Interactive elements, such as children searching for hidden characters and placing stickers, are included to enhance visitor participation and enjoyment[1].
Overall, Loewe Crafted World functions as both a tribute to masterful artisanal techniques and an immersive cultural experience, allowing visitors to understand the depth of craftsmanship in fashion through detailed visual and interactive engagement in Harajuku[1][2][3].
[1] [https://www.loewe.com/en/news/loewe-crafted-world-exhibition-in-tokyo-harajuku-district] [2] [https://www.dezeen.com/2023/03/24/loewe-crafted-world-exhibition-yodobashi-j6-building-harajuku-tokyo-omad-dutch-studio/] [3] [https://www.vogue.com/article/loewe-crafted-world-exhibition-tokyo-harajuku-district] [4] [https://www.loewe.com/en/foundation/craft-prize] [5] [https://www.loewe.com/en/news/loewe-crafted-world-exhibition-features-howls-moving-castle-bag] [6] [https://www.artnet.com/news/art-world/loewe-crafted-world-exhibition-in-tokyo-showcases-japanese-artist-takayuki-sakiyama-s-ceramic-abstractions-3119555] [7] [https://www.theguardian.com/fashion/2023/mar/25/loewe-crafted-world-exhibition-tokyo-japanese-artist-jennifer-lee-stoneware] [8] [https://www.thestar.com.my/lifestyle/fashion/2023/03/29/loewe-crafted-world-exhibition-in-tokyo-features-works-by-loewe-foundation-craft-prize-winners] [9] [https://www.vogue.com/article/loewe-crafted-world-exhibition-tokyo-features-costumes-worn-by-rihanna-beyonce] [10] [https://www.hypebeast.com/2023/3/loewe-crafted-world-exhibition-tokyo-focuses-on-the-brands-progressive-approach-to-fashion-craft-and-culture] [11] [https://www.dezeen.com/2023/03/24/loewe-crafted-world-exhibition-yodobashi-j6-building-harajuku-tokyo-atelier-craftsmanship-behind-scenes] [12] [https://www.loewe.com/en/news/loewe-crafted-world-exhibition-debuted-in-shanghai-last-year]
- Visitors can explore the brand's fusion of fashion, art, and craftsmanship by closely examining the details of Loewe pieces in the home-and-garden setting of the Castle Room, which showcases both traditional and modern creations like the 2m-high Howl's Moving Castle bag.
- The Loewe Crafted World exhibition, a tribute to the brand's rich lifestyle, extends beyond fashion-and-beauty, offering an immersive cultural experience through the showcasing of collaborations with artists, Loewe Foundation Craft Prize winners' works, and even costumes worn by celebrities such as Rihanna and Beyoncé.
