Planning an Exceptional Birthday Celebration
In the heart of Braunschweig, a big anniversary celebration took place with all the trimmings. The event, hosted by Hannemann, a renowned shaving business, marked their 60th anniversary.
Among the many attendees, Alexander Lachmann, a creative business consultant and Creative Director Text and Concept, was present. Lachmann, born in 1982, made a significant contribution to the celebration by creating an art piece using shaving brushes, pomade, and the sharpest razors in the world.
Lachmann's art piece, a part of the celebration, now belongs to Hannemann and is likely to remain on display. A quote, "Pain is just aftershave for the memory," was added to the wall as part of the art, adding a thoughtful touch to the anniversary festivities.
In an unexpected twist, Lachmann also announced that after June 30, 2025, he will be looking for a new creative location.
Lachmann's solo exhibition, titled "Hashtagreality," is set to open on May 15, 2025, at the Paritätischer Dienst in Braunschweig. The exhibition will run until June 30, 2025, offering locals and visitors a chance to experience Lachmann's unique artistic vision.
Interestingly, Lachmann founded his art project, www.einwortsagtmehralstausendbilder.de, at the end of 2024. The project, which translates to "one word says a thousand pictures," promises to be an intriguing exploration of visual storytelling.
While the search for details about the Hannemann shaving business's 60th anniversary celebration involving modernization, refinement, or artwork by Alexander Lachmann has yielded limited results, it is known that the business has been taken over and refined by two brothers, giving it a new lease on life.
For those interested in visiting the "Hashtagreality" exhibition, the address for the Paritätischer Dienst in Braunschweig can be found on Google Maps. It's an opportunity not to be missed for art enthusiasts and Hannemann admirers alike. Most attendees at the anniversary celebration were smooth-shaven, hinting at the enduring appeal of the classic shaving business.
The art piece created by Alexander Lachmann for Hannemann's 60th anniversary celebration, an intriguing blend of shaving accessories and visual storytelling, now permanently resides in their home-and-garden section. As fashion-and-beauty enthusiasts explore Hannemann's refined offerings, they can also take a step into Alexander Lachmann's unique lifestyle perspective at his upcoming "Hashtagreality" exhibition from May 15 to June 30, 2025.
