Pschorr's birthday celebration highlights the contemporary youth: "No Quality Come Cheap" is the insight.
In the heart of Munich, nestled next to the city's famous food market, Viktualienmarkt, lies the Pschorr restaurant. This establishment, celebrating its 20th anniversary, is closely associated with the Hacker-Pschorr brewery, a traditional Bavarian institution with a long-standing history in the beer industry.
With a workforce of 100 dedicated employees, Pschorr prides itself on maintaining a close-knit team, with some staff members having been with the restaurant for many years, while others are new additions. The owner, Jürgen Lochbihler, is a testament to this dedication, having started his career in the industry at the age of 16.
Lochbihler, a native of Allgäu with a dairy farming background, brings a personal touch to the restaurant's Bavarian gastronomy. His commitment to local sourcing is evident, with most of the ingredients used at Pschorr coming from the region of Bavaria. This includes the fish, ducks, and vegetables, as well as the renowned Hacker-Pschorr beers served from wooden casks at historic beer tents.
The focus on locally-sourced ingredients is a natural fit given the restaurant's location just outside Viktualienmarkt, a central food market celebrated for fresh, regional, and seasonal produce. This proximity to the market allows Pschorr to benefit from the local availability of high-quality Bavarian ingredients, helping to preserve authenticity and sustainability in their menu.
However, quality does not come for free, and the restaurant's increased costs due to personnel, energy, and food expenses are reflected in the prices. Despite this, the restaurant's commitment to using the finest local ingredients has been met with praise, with some critics noting the high quality of the dishes.
In recognition of its anniversary, Pschorr is offering special deals on meal vouchers. For a limited time, 200-euro vouchers are available for 100 euros, and 100-euro vouchers for 50 euros, under the motto "Prices like 20 years ago". These vouchers can be purchased via the restaurant's homepage at der-pschorr.de/gutschein/.
Lochbihler's dedication to Bavarian gastronomy extends beyond the restaurant. He is a strong advocate for the breeding of Murnau-Werdenfelser cattle and regularly visits suppliers to show appreciation and address any issues, such as succession planning.
In conclusion, Pschorr restaurant, with its deep roots in Bavarian tradition and commitment to local sourcing, continues to be a beloved destination for authentic Bavarian cuisine in Munich. Despite the challenges faced by the industry, Lochbihler's passion for his craft and dedication to quality ingredients ensures that Pschorr remains a beacon of Bavarian gastronomy at Viktualienmarkt.
