Range Rover set to introduce additional limited edition versions in the Indian market, according to managing director Martin Limpert.
Range Rover Expands Indian Offerings with Limited Edition Vehicles
British luxury automaker Range Rover is set to unveil a series of limited edition trims tailored explicitly for the Indian market, aiming to capitalize on the increasing number of high-net-worth individuals in the country.
Martin Limpert, the global Managing Director of the Range Rover brand, revealed that the decision to curate these exclusive trim packages stems from the successful reception of their Ranthambore Edition. The Ranthambore Edition, introduced as the first India-exclusive limited edition, garnered a significant demand, with 12 units sold within a week of its launch.
Local manufacturing of Range Rover and Range Rover Sport in India has contributed to a staggering 2.5-fold increase in sales. This growth signifies the brand's successful strategy to cater to the evolving preferences of Indian consumers. Additionally, reports suggest that a forthcoming "Himalayan Edition," another limited edition model exclusively for the Indian market, is in the works.
India's burgeoning luxury car segment offers a promising landscape for brands like Range Rover. The company plans to maintain its localized approach, crafting products that resonate with Indian consumers and their preferences. This strategic move positions Range Rover well to tap into the expanding pool of high-net-worth individuals in the country.
The success of the Ranthambore Edition underscores the potential of limited edition trims designed for India's discerning luxury car buyers. With plans to introduce more such exclusive models, Range Rover is poised to reinforce its presence and appeal in the Indian luxury vehicle market.
Sources:[1] Autocar India[2] Overdrive[3] Economic Times[4] News18[5] Hindustan Times
- The upcoming limited edition offerings from Range Rover, tailored for the Indian market, might also include styles focusing on business and advertising, given their target audience of high-net-worth individuals.
- For those individuals who prefer a more lifestyle-oriented approach, the luxury automaker could introduce a limited edition vehicle emphasizing outdoor-living elements, such as camping equipment or off-road equipment, synonymous with the Range Rover brand.
- Moreover, with the growing interest in home-and-garden activities among Indian consumers, Range Rover might consider designing a limited edition model that caters to this niche market, featuring practicality and style that appeals to those with an affinity for indoor and outdoor gardening.
