School reopening in the UAE transformed into a festive event, packed with cakes, deals, and additional offerings.
Back-to-School Promotions Sweep Across UAE
As families in the UAE prepare for the return to school after a two-month break on August 25, a wave of back-to-school promotions is sweeping across the region. From restaurants and bakeries to retailers and grocers, businesses are offering a variety of deals designed to make this transition period more affordable, fun, and rewarding for families.
In the world of dining, establishments like Kailash Parbat are offering discounts and a free dish (Chhole Bhature) for students presenting their report cards. Mandy Chanana, COO of Mister Baker, states that these items are designed to spark joy and make the school season memorable. Families are visiting bakeries specifically to mark the start of the school year, with venues like Loco Bear providing special back-to-school packages with discounts on fun family activities.
Wild Wadi Waterpark is offering a final splash-fest before school starts for families. From August 16 to 31, children under 8 can enjoy free entry to the waterpark.
Retailers are offering wide-ranging promotions on school supplies, stationery, backpacks, lunch boxes, and healthy food products. Brands across sectors are designing promotions to capture the celebratory mood. ASUS had back-to-school offers in 2025, with discounts up to AED 1,000 on laptops, bundles including accessories like soundbars and backpacks, and additional discounts for students and teachers. Similar promotions were typical in tech retail for back-to-school seasons in previous years.
Various online retailers in UAE often have back-to-school sale promo codes offering 10%-20% discounts on items such as clothing and school supplies, as seen recently in general promo listings for the region. Popular stores like Max Fashion and Bloomingdale's participate in such sales.
Grocers and Supermarkets like Choithrams had offers in mid-2021 around the back-to-school period, which likely included discounts on groceries and school essentials.
Almaya group's back-to-school promotions aim to make shopping easier and enjoyable for families. Tech-driven platforms like Careem are offering discounts on school and home essentials, electronics, and car rentals, as well as international transfers to UK educational institutions via Careem Pay.
Saudi German Hospital offers a Back-to-School Package for Dh299, which includes essential health checks such as Vitamin D, Iron, and CBC. This package aims to ensure children's health and wellbeing for their academic success.
Bakers have introduced themed cakes, colorful cupcakes, and cookie packs for the back-to-school season, adding a sweet touch to the celebratory mood. As families get ready to embrace the new school year, these promotions serve as a reminder that the start of the academic season is not just about books and homework, but also about joy, celebration, and making memories.
