Shark Tank Investment: Alice's Table Business Venture
Alice's Table, a unique event management company, was founded by Alice Lovell Rossiter in 2015 in Berkeley, California. The company's website, Alice's Table.com, offers a variety of services, primarily specialising in flower arrangements and gourmet culinary art. Alice's Table has gained popularity for its accommodating and timely workshops, both in-person and digital, where participants can learn the art of flower arranging and party hosting. The company has collaborated with 1-800-FLOWERS.COM, Inc., pivoting into a lifestyle brand that caters to a wide audience. Initially designed for stay-at-home mothers and housewives seeking business opportunities, Alice's Table has since expanded its reach, welcoming women from all walks of life. The company's workshops are known for their well-managed events that offer a liberating experience for participants. Alice's Table charges differently depending on the option chosen by the customer, with a focus on providing affordable and accessible opportunities. The company's unique selling point lies in its focus on flower arrangements and gourmet culinary art, offering party arrangement services that include gourmet snacks, meals, and flower arrangements. In addition to its event services, Alice's Table sells individual products exclusively used in their parties and events on their website. These products serve as a testament to the company's commitment to quality and creativity. Alice's Table gained national attention when it was featured on Shark Tank in Season 9. Alice secured a deal with Mark and Sara, receiving $250,000 in exchange for 10% equity and an option to continue investing as the business grows. This investment has helped Alice's Table to continue expanding and growing into a thriving lifestyle brand. While Alice's Table stands out in the event management industry, there are alternatives available. However, Alice's Table's focus on flower arrangements, with no gender discrimination, makes it a unique and inspiring choice for those starting their own businesses. With its commitment to quality, creativity, and empowering women, Alice's Table continues to bloom and flourish.
