Shoppers can now savor savings with Ikea's fresh Bonus Program, a new initiative designed to help customers cut costs during their shopping experience.
IKEA Introduces New Bonus Program in Switzerland and Neighbouring Country
Starting from August 21, 2025, IKEA will be launching a new bonus program in Switzerland. This program, designed to offer exclusive benefits and rewards to its members, is expected to enhance the shopping experience in IKEA Switzerland stores.
The new IKEA bonus program aligns closely with the company's broader global trend of loyalty and sustainability programs. Key benefits of the program include:
- Exclusive discounts and offers tailored to members.
- Access to special promotions and events.
- Potential for earning points or vouchers for purchases, similar to loyalty programs in other IKEA markets.
- Instant benefits available upon membership registration.
- Personalized service and design advice included in the program perks.
While details on the exact structure and rewards in Switzerland remain limited, the program is expected to lure many customers back into the stores and incentivize repeat visits through personalized rewards.
Interestingly, this program will also be available to customers living near the Swiss border in the neighbouring country in a few weeks.
In a bid to stay competitive, IKEA is changing its strategy in Switzerland in 2025. This adjustment is a response to competitors' successful special bonus programs. These bonus programs allow customers to earn points, which can be exchanged for special discounts or orders at the IKEA restaurant.
It's worth noting that until September 2024, customers have mainly benefited from the IKEA Family program. However, some customers have reported not receiving points for their purchases on Instagram.
IKEA's new bonus program seems to be an exception rather than the rule, as the program is not currently available everywhere. The success of the start in Switzerland and the impact on customer loyalty will become apparent soon.
If you need, I can assist in tracking any further updates or specific program conditions as more information becomes public close to the launch date.
Consumers should take note of a few things to make the most of the new IKEA bonus program. Points can be earned in-store, online, and at events. A membership in IKEA Family is required to earn loyalty points.
From September 2024, consumers in our country will enjoy another advantage with the new IKEA bonus program. The program is not limited to the customers living in our country, it will also be available to customers living near the Swiss border.
[2] Source: IKEA Buy Back & Resell program
With the introduction of the new IKEA bonus program in Switzerland from August 21, 2025, members can expect to enhance their retirement lifestyle by enjoying deals-and-discounts and shopping for home-and-garden products, including exclusive offers and personalized service. Furthermore, the program will also be accessible to customers living in the neighboring country, allowing them to participate in the rewards and benefits of the IKEA bonus program.
