Swatch Launches Neon Emerald Chrono, Celebrating '80s Vibes
Swatch, the Swiss manufacturer renowned for its irreverent and affordable plastic watches, has announced several new chronographs. Among them is the Swatch Neon Emerald Chrono, a sports watch inspired by the vibrant spirit of the 1980s. The watch is set to hit the market on September 18, 2025.
The Swatch Neon Emerald Chrono is one of several new chronographs released by the brand, offering sports-watch functionality. It joins the Swatch Flumotions watch, inspired by the 1980s Swatch Gent and the Memphis design movement. The Neon Emerald Chrono, described as having a beefy personality, is a testament to Swatch's continued innovation in affordable timepieces.
Meanwhile, Seiko's 5 series offers mechanical watch ownership with a Japanese twist at under £1,000. For those seeking a retro-inspired design, the Super Metric watch by Metric offers a distinct steel case rooted in the early 1980s, providing big value for less than £500.
Swatch's new chronographs, including the Neon Emerald Chrono, continue the brand's legacy of transforming timekeeping into a pop fashion phenomenon. Since its launch in 1983, Swatch has consistently offered affordable, irreverent watches that resonate with consumers. The Neon collection, with its vibrant spirit, is a nod to the brand's iconic past while looking towards the future.
