Top Activities in Nagano's Matsumoto: Must-Visit Sights

Jumpstart Your Japanese Adventure: Discover Matsumoto's Hidden Gems

Matsumoto, a vibrant city nestled beneath the towering North Japan Alps, is much more than just its iconic castle. This city, which once thrived as a merchant town, flaunts its heritage proudly by showcasing preserved historic districts and unique shops. As Nagano Prefecture's second-biggest city, Matsumoto boasts a vibrant atmosphere with boutique shops, cozy cafes, museums, galleries, and diverse eateries. So, dive into the list of 10 must-see attractions and activities in Matsumoto!

Matsumoto Castle
Known as one of Japan's best black castles, this National Treasure is an essential stop for any traveler wandering through Nagano. Its signature wooden keep, the oldest in Japan, boasts an alluring black-and-white exterior surrounded by original stonework and a moat against the backdrop of the Northern Alps.
Explore the castle's intricate structure, designed to outsmart potential invaders with hidden floors and steep stairs. Ascend to the sixth floor to catch your breath and admire panoramic views of the city and mountains. Matsumoto Castle remains a testament to the resilience and craftsmanship of its times.
Matsumoto City Museum of Art
Did you know that Matsumoto is the hometown of the renowned contemporary artist Yayoi Kusama? In this museum, you can witness her vibrant and polka-dotted masterpieces, as well as rotating exhibits featuring works by other talented artists.
Walk through the whimsical halls of this psychedelic tribute to Kusama's brilliance, which boasts a captivating array of her vivid paintings and sculptures. The museum even houses a mesmerizing outdoor installation of giant twisting tulips.
Nawate Street
Beyond the iconic Matsumoto Castle, let Nawate Street be an unexpected adventure. South of the castle, this 200-meter brick road by the Metoba River dates back to the 1500s. It's adorned with Frogs of all sizes, creating a fun and quirky atmosphere as you stroll past enticing shops.
Yohashira Shrine
Walking along Nawate Street, you'll come across the Yohashira Shrine, built during the Meiji Period. Despite its modern construction, the shrine is unique for its special wish-granting properties due to the gathering of multiple Shinto deities. Its distinctive grey gate and lively atmosphere during festivals make it an integral part of local traditions.
Tenjin Fukashi Shrine
Located beside the Matsumoto City Museum of Art, Fukashi Shrine honors Suwamiyojin, overseeing wind, water, and agriculture, and Tenjin, the deity of scholarship. During summer, the shrine comes alive with the Tenjin Festival, featuring traditional wooden floats converging at the shrine from the surrounding neighborhoods.
Nakamachi Street
Once a bustling hub for wholesale dealers of sake and kimono, Nakamachi Street still impresses visitors with its well-preserved black-and-white kura (storehouses). These historic buildings, over a century old, exude a unique charm with their criss-cross patterns.
Modern-day Nakamachi offers a delightful shopping experience for Japanese handicrafts, pottery, lacquerware, and more. Cafes, restaurants, and soba shops line the street, inviting you to savor local flavors and admire natural springs and wells.
Matsumoto Timepiece Museum
Embark on a unique adventure at the Matsumoto Timepiece Museum, filled with wonders from the clock world. You'll find exhibits that explore the evolution of watches, ornate clocks from various eras, and even sundials, each piece telling its own story. Don't miss the third floor hosting themed temporary exhibitions!
Agatanomori Park
Often referred to as a refuge for families or anyone seeking serenity amidst nature, Agatanomori Park is adorned with ponds, waterfalls, and trees, creating a peaceful oasis. No matter the season, the park provides a beautiful and serene backdrop for strolling, cherry blossom viewing, autumn hikes, or even playing in the snow.
Alps Azumino National Government Park
Discover Azumino National Park, your gateway to nature's splendor without getting muddy. From woodland trails and hammock relaxation zones to beautiful views of the Azumino Valley, this park promises a perfect blend of adventure and serenity. Springtime brings cherry trees for delightful hanami parties, while winter illuminations captivate visitors every year.
Daio Wasabi Farm
As Japan's largest wasabi farm, Daiso Wasabi Farm offers a picturesque landscape of meticulously tended fields nourished by crystal-clear water from the Northern Alps. The farm's charm goes beyond wasabi, with walking trails leading to the Daio Shrine and idyllic riverbank walks. Don't forget to visit the shops and restaurants for a taste of wasabi-infused delights!

Many people visit Matsumoto for the castle, but they stay for its diverse attractions and activities. Now that you've learned about this enchanting city, what are you most excited to check out?

Be sure to also explore our travel agency's guided tours, including private walking tours, delicious Food and Drink tours, and more. Our knowledgeable English-speaking guides will help you dive deeper into Japan's history and culture!

Matsumoto Castle Tours Join our guided tours to explore Matsumoto Castle, an iconic National Treasure reflecting Japan's resilience and craftsmanship.
Kimono Rental and Cultural Experience Delve into Japan's rich history by dressing up in traditional kimonos and visit our handpicked places to experience authentic culture.
Art and Sushi Food Tours Discover the vibrant world of contemporary art and world-class sushi on our Matsumoto City Museum of Art and Sushi Food Tour.
Sumo, Festivals, and Nature Itinerary Experience the essence of Matsumoto through our customized itineraries, featuring sumo wrestling, festivals, and scenic nature spots.
Nawate Street and Shopping Lifestyle Tours Get a glimpse of Matsumoto's quirky charm on our shopping tours along Nawate Street, where you can find vintage kimonos, unique home-and-garden items, and more.
Kimono Rental and Tenjin Festival Experience Be part of the magical Tenjin Festival by wearing traditional kimonos and joining the parade of colorful wooden floats.
Alps Azumino National Government Park Adventure Embark on the perfect blend of adventure and serenity with our guided treks through the stunning Alps Azumino National Government Park.
Daio Wasabi Farm and Culture Exploration Taste the authentic flavors of Japan by exploring the landscape, cuisine, and history at Daio Wasabi Farm.
Nakamachi Street Culture and Food Itinerary Delight your senses with our guided tour of Nakamachi Street, featuring traditional Japanese handicrafts, entertainment, and mouthwatering local cuisine.