Entice travelers to explore spa destinations in Thuringia - Tourist attraction through hot spring facilities in Thuringia
In an effort to showcase Thuringia's 18 state-approved spa towns and health resorts, a new campaign titled "Relaxation in the Green Heart of Germany" has been launched. The Ministry of Economics announced the start of this nationwide initiative, aiming to make these wellness destinations more renowned both nationally and internationally.
As part of the campaign, digital billboards will be placed at the main train stations in Erfurt and Berlin, attracting the attention of travellers. Online ads will also be a significant part of the strategy, reaching a wider audience across various platforms.
Three of Thuringia's top health resorts include the Kurhotel Bad Rodach an der ThermeNatur, the Waldhotel Berghof in Luisenthal, and various Göbel Group hotels such as the Vital Hotel in Bad Sachsa. These resorts offer extensive wellness, spa, sauna, and relaxation facilities, combined with access to nature hiking and cycling trails.
The Kurhotel Bad Rodach an der ThermeNatur is known for its spa and therapy focus, while the Waldhotel Berghof, Luisenthal, stands out for its wellness, massage, and hiking services, which have garnered strong customer satisfaction. The Göbel Group hotels, like the Vital Hotel Bad Sachsa, integrate wellness and nature tourism in the broader Thuringian/Harz region, providing varied experiences and creating seasonal and permanent employment opportunities.
These health resorts play a significant role in boosting the local hospitality industry. They attract wellness tourists seeking relaxation and health treatments, contributing to the local economy through lodging, dining, and spa services. For instance, the Waldhotel Berghof emphasizes a spa and massage service that employs specialized staff and supports local tourism by offering guided hiking routes in surrounding natural areas.
By promoting these health resorts and spa towns, Thuringia is positioning itself as a prime tourism destination. The campaign is designed to make "Relaxation in the Green Heart of Germany" more recognized, encouraging tourists to explore the natural beauty and wellness offerings that Thuringia has to offer.
- The employment policy in Thuringia's health resorts and spa towns, such as those at the Kurhotel Bad Rodach an der ThermeNatur, the Waldhotel Berghof, and Göbel Group hotels like the Vital Hotel, not only provide wellness and nature tourism experiences but also generate seasonal and permanent employment opportunities for the local community.
- In the context of the "Relaxation in the Green Heart of Germany" campaign, the community policy of Thuringia aims to elevate these health and wellness destinations in the realms of both science, through the integration of holistic wellness practices, and lifestyle, by promoting sustainable tourism and health-and-wellness offerings in home-and-garden settings, thereby attracting wellness tourists and strengthening the local economy.
