Westwing's marketing department sees a change in leadership, as Lydia Kind ascends to the position of marketing head.

Vacancy for the Chief Marketing Officer position at Westwing, following Rik Strubel's departure in the spring. The company has selected Lydia Kind, currently an internal Vice President, for the role. She has been working at the home furnishing retailer in a Brand & Creative capacity since...

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2025 September 21 . 3:50 PM

1 min read

Lydia Kind promotion to Head of Marketing at Westwing is confirmed.

Westwing's marketing department sees a change in leadership, as Lydia Kind ascends to the position of marketing head.

In a significant move for the Westwing brand, Lydia Kind has been appointed as the new Chief Marketing Officer (CMO), effective early September 2025. Kind, who has served as the Westwing brand renewal driver for the past 2.5 years, is set to steer the company towards a stronger premium position in the Home & Living sector.

Prior to joining Westwing, Kind honed her skills at various prestigious organisations. She spent over 7 years at Zalando, most recently as Global Creative Director. Before that, she worked at branding agency Another Slang and fashion brand Diesel. Kind's impressive career trajectory has earned her recognition as a proven leader and a fantastic colleague.

Known for her strong sense of aesthetics and appeal, Kind's tasks at Westwing have included positioning the brand as a stronger premium one-stop destination for the Home & Living sector. Her unparalleled passion for excellent marketing is expected to drive creative excellence at the core of Westwing's operations.

Meanwhile, Rik Strubel, the previous brand renewal driver, announced his departure from Westwing in May. The specific reasons for his departure are not mentioned in the article. Strubel subsequently joined Douglas as Executive Vice President Marketing.

Rik Strubel's departure might have an impact on Westwing's future direction. However, the new leader for Westwing's brand renewal has not been announced yet.

The article about this news first appeared in "Campaign Germany", a publication under the Oberauer group. With Kind at the helm, Westwing is poised to shine more, with a clearer focus and stronger collaboration. Kind's goal is to ensure Westwing stands out, with creative excellence at its core.